Rory launching Tourism week at Lowther CastleTourism is our main income-earner, bringing in over one billion pounds a year, and supporting over ten thousand families in Penrith and The Border. People come to Cumbria for its wild and unspoilt landscape, its traditional small farms and its close-cropped fells. Cumbria’s competitive advantage remains its rural beauty, and any long-term strategy for the area must recognise that it is the protection of our landscape which will protect our economy. I was instrumental in launching the Cumbria Tourism APG in recognition of this.

The hugely successful “Cumbria Day”, held in Westminster since 2013, showcases the best of what this county has to offer, and any wider strategy has to continue to promote the area further afield. The Lake District is an incredibly powerful and internationally recognised brand that we must continue to develop and reinvigorate. In so doing, I see no reason why we cannot find ourselves in a world where tourists coming from China, India or Brazil see a photo on top of Blencathra as much an essential part of any sight-seeing trip to the UK, as Big Ben or Stonehenge.



On the back of his local and national campaigns to improve disabled access for visitors to the North Lakes –  focussing on improvements at Penrith railway station – Rory Stewart MP joined Eden Mencap members and staff on Ullswater on Friday to help launch English Tourism Week in Eden. The launch, organised by Eden District Council’s Tourism Team, […]



was invited to officially open a new exhibition in the small village of Bewcastle which will look at the community’s turbulent border history. Set up by the Hadrian’s Wall Trust, and funded by Defra’s Rural Development Programme, the exhibition showcases over 2500 years of human history  – from the Bronze Age to the Roman occupation, […]

Tourism Week

rory launches local campaign for english tourism week

A week showcasing one of the country’s most important industries has been officially launched in Eden by Rory at Hutton in the Forest, where a fleet of state-of-the-art electric bicycles stole the show. Organised by Eden District Council’s Tourism Team, the launch of English Tourism Week (16–24 March) saw Rory and specially invited guests try […]



The Prime-Minister was among a hundred MPs who attended “Cumbria Day’ in Parliament today. The day, held in the Jubilee Room at the Houses of Parliament, and organised by Cumbria Tourism, Taste Cumbria and one of the MP’s offices, celebrated all things Cumbria to raise the profile of Cumbria in the nation’s capital. It was […]


cumbrian MPs launch cumbrian tourism and business APG

Following the success of ‘Cumbria Day’ held in Westminster, the six Cumbrian MPs – Rory Stewart MP, Tim Farron MP, John Stevenson MP, John Woodcock MP, Sir Tony Cunningham MP and Jamie Reed MP – have launched an ‘All Party Group’ (APG) focusing on Cumbrian tourism and business. The APG will be non-party political in […]


patron rory hosts fundraising talk for friends of the lake district

A fundraising talk supported by the charity’s Patron Rory for Friends of the Lake District has been a complete sell-out, helping to raise over £3,500 for the charity’s conservation projects. Entitled ‘From Afghanistan to Eden’, Rory used the talk to share his experiences of both his now famous walk across Afghanistan back in 2002, and his more recent endeavours […]


Rory to Launch Group to Promote Cumbrian Tourism in Westminster

Following a meeting with Eric Robson, Chairman and Ian Stephens, Managing Director of Cumbria Tourism, Rory has pledged to create a platform from which Cumbrian tourism can be discussed in Parliament and promoted outside of Cumbria. Rory has proposed setting up an associate parliamentary group which would involve all Cumbrian MPs and Lords as well […]


Rory pledges his support for Solway Aviation Museum

Rory met this weekend with members of the management team and staff of the Solway Aviation Museum and visited their world-famous Avro Vulcan bomber, in a show of solidarity for the volunteer-run tourist attraction, which faces an uncertain future as a tenant of Stobart Air at Carlisle’s airfield. The museum’s team is concerned at the […]