Penrith and The Border MP Rory Stewart this weekend attended the official launch of the More Than The Lakes tourism initiative, an umbrella group of eight local north Cumbrian businesses formed to promote the many attractions of the Solway to Gilsland region in Rory’s constituency. The aim behind the More Than the Lakes project is to harness the cumulative potential of all the many varied businesses that exist serving the tourism industry, from cottages and guest-houses, to museums and farm attractions, to promote the region as a place worth visiting. Businesses represented include Tranquil Otter lodges, Lanercost tea-rooms, Eden Golf Club, and Tullie House Museum.

Speaking at the event Rory said: “I am a staunch supporter of the tourism industry in Cumbria and, in particular, of the largely unsung gems that await visitors in the northern part of Penrith and The Border. The Border region is especially beautiful and remote, and offers tourists an incredibly unique experience. I am already convinced of the economic arguments of preserving our landscape, and enabling local businesses to thrive, and am very supportive of More Than The Lakes and pleased to be actively promoting all the wonderful businesses and attractions that await visitors here.”

Spokesperson for More Than The Lakes Tazeem Abbas, said: “We are looking for support wherever we can especially from Cumbria County Council through Cumbria Tourism, as the county-wide tourism marketing organisation. We’re very grateful for Rory’s support.”

Richard Greenwood of Cumbria Tourism commented: “More Than The Lakes is a collection of some of the best and most enterprising tourism businesses in the North of the county. Cumbria Tourism is delighted to be working alongside them in their new 2015 marketing campaign which will capture attention and deliver more visitors to their doorstep.”

For more information on More than the Lakes please visit

Print Friendly and PDF