Rory launching Tourism week at Lowther CastleTourism is our main income-earner, bringing in over one billion pounds a year, and supporting over ten thousand families in Penrith and The Border. People come to Cumbria for its wild and unspoilt landscape, its traditional small farms and its close-cropped fells. Cumbria’s competitive advantage remains its rural beauty, and any long-term strategy for the area must recognise that it is the protection of our landscape which will protect our economy. I was instrumental in launching the Cumbria Tourism APG in recognition of this.

The hugely successful “Cumbria Day” held in Westminster in February 2013 showcased the best of what this county has to offer, and any wider strategy has to continue to promote the area further afield. The Lake District is an incredibly powerful and internationally recognised brand that we must continue to develop and reinvigorate. In so doing, I see no reason why we cannot find ourselves in a world where tourists coming from China, India or Brazil see a photo on top of Blencathra as much an essential part of any sight-seeing trip to the UK, as Big Ben or Stonehenge.


Rory congratulates local Rampsbeck Hotel on prestigious TripAdvisor Award

  Rory has congratulated Watermillock’s Rampsbeck Hotel on winning the prestigious TripAdvisor Traveller’s Choice Award. The prize, awarded by millions of real travellers, puts the Rampsbeck Hotel among a small group of hotels worldwide recognised for consistent excellence. Fewer than four thousand hotels worldwide have received a Traveller’s Choice Award this year. Rory said: “I’m […]


illumination of hadrian’s wall

Rory – whose constituency includes thirty miles of Hadrian’s Wall – convened a meeting on Saturday to develop the potential of Hadrian’s Wall for tourists, Cumbrian businesses and the Cumbrian identity. In particular, he pressed to repeat the success of the 2010 illumination of the wall by making it an annual festival. “The illumination brought […]



Discovering Eden Sir John Mandeville, the great medieval traveller, claimed to have visited almost every place in the world except the Garden of Eden: he describes China; he describes a country of “eternal darkness” which appears to be Afghanistan. “But of Paradise,” he writes, “I cannot speak, for I was not there … which I […]