Tourism

Rory launching Tourism week at Lowther CastleTourism is our main income-earner, bringing in over one billion pounds a year, and supporting over ten thousand families in Penrith and The Border. People come to Cumbria for its wild and unspoilt landscape, its traditional small farms and its close-cropped fells. Cumbria’s competitive advantage remains its rural beauty, and any long-term strategy for the area must recognise that it is the protection of our landscape which will protect our economy. I was instrumental in launching the Cumbria Tourism APG in recognition of this.

The hugely successful “Cumbria Day” held in Westminster in February 2013 showcased the best of what this county has to offer, and any wider strategy has to continue to promote the area further afield. The Lake District is an incredibly powerful and internationally recognised brand that we must continue to develop and reinvigorate. In so doing, I see no reason why we cannot find ourselves in a world where tourists coming from China, India or Brazil see a photo on top of Blencathra as much an essential part of any sight-seeing trip to the UK, as Big Ben or Stonehenge.

Discovering_Eden

tourism

Discovering Eden Sir John Mandeville, the great medieval traveller, claimed to have visited almost every place in the world except the Garden of Eden: he describes China; he describes a country of “eternal darkness” which appears to be Afghanistan. “But of Paradise,” he writes, “I cannot speak, for I was not there … which I […]